Forrester High School Twitter Assignment

  • For Analyst Relations Professionals

    Insight: The Industry Analyst Relations Playbook

    March 6, 2018Kevin Lucas

    Insight is analyst relations' (AR's) forgotten child, usually coming second to influence. Yet AR spends more on insight than on influence, and analysts think insight is what they exist to deliver. So this report — a chapter of the industry analyst relations playbook — explores the role of analyst insight in successful AR programs while recognizing that it usually coexists with an influence strategy. We learn which executives and business processes benefit from insight, how you can detect when insight is a priority, which insight delivery mechanisms you should use, and more. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Analyst Relations Professionals

    February 1, 2018Kevin Lucas

    Analyst relations (AR) influence programs rely on a double act between the AR professionals and the spokespeople who front a variety of engagements with the analysts. This report lists the skills and knowledge that AR managers must roll out to ensure that their spokespeople know three key things: 1) the requisite AR basics; 2) how to go beyond these to achieve deep influence; and 3) how the two roles complement each other when preparing for and undertaking analyst engagements. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Analyst Relations Professionals

    February 1, 2018Kevin Lucas

    Analyst relations (AR) managers raise the chances of delivering on their business commitments, and impressing their executive colleagues, when they staff their departments with expert professionals. This report lists the skills and knowledge that AR managers must ensure that their personnel are trained in and provides guidance on how to recruit the relevant expertise. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Analyst Relations Professionals

    Organization: The Industry Analyst Relations Playbook

    January 3, 2018Kevin Lucas

    Once industry analyst relations (AR) departments break out of single-person mode, AR managers must assign responsibilities across the team optimally and manage team member performance against them. This report lists the assignment options and shows how to weave the ones you choose into your staff performance management process. This report is an update of previously published materials. Forrester reviews and revises this report periodically for continued relevance and accuracy.

  • For Analyst Relations Professionals

    December 6, 2017Kevin Lucas

    This self-assessment tool helps analyst relations (AR) managers review their current AR industry programs, analyze program weaknesses, and identify what they need to change. In combination with the companion report, “Assess The Core Of Your Industry Analyst Relations Program,” this tool helps AR managers build industry-leading programs and, as individuals, join their profession’s crème de la crème. This tool is an update to previously published material. Forrester reviews and updates content periodically for continued relevance and accuracy.

  • For Analyst Relations Professionals

    Executive Overview: The Industry Analyst Relations Playbook

    May 2, 2017Kevin Lucas

    Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to design and execute AR programs with business value baked in, balancing constraints to build business cases for more investment in pursuit of more value. Vendors gain maximal support for the business by getting insight from analysts and research or influencing analysts who influence the vendors' commercial fortunes. AR professionals gain a professional excellence road map.This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Analyst Relations Professionals

    Strategic Plan: The Industry Analyst Relations Playbook

    August 17, 2017Kevin Lucas

    Analyst relations (AR) managers need to know how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rely on pure luck to find any. This needn't be. Based on our study of successful and unsuccessful AR programs, this report introduces strategic AR planning with the Forrester industry analyst relations (FIAR) process to design and customize AR programs for the specific business needs of any company. AR managers must, and now can, deliver provable business value. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Analyst Relations Professionals

    Assessment: The Industry Analyst Relations Playbook

    December 6, 2017Kevin Lucas

    Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices and developed a methodology for assessing and improving the fundamentals. This report lays out that methodology and provides a self-assessment tool that you can use to assess your current program, analyze weaknesses, and identify what you need to change for your program to join the best. This report and the associated self-assessment tool are updates of previously published materials. Forrester reviews and updates content periodically for continued relevance and accuracy.

  • For Analyst Relations Professionals

    Business Case: The Industry Analyst Relations Playbook

    August 2, 2017Kevin Lucas

    Analyst relations (AR) novices think that there's a one-size-fits-all AR program that they can copy. For example, if they're short on money, staff, and knowledge, churning out a briefing program to please corporate communications sounds great. But the value of such primitive programs is tiny. So this report uses four examples to illuminate how to design valuable programs by starting with company business goals. Those goals tell you which types of analysts will be valuable, how to measure your AR program, which activities to undertake, how to use your AR budget, and more. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Analyst Relations Professionals

    Performance Management: The Industry Analyst Relations Playbook

    March 3, 2017Kevin Lucas

    Professional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for as well as what measurements to take, how to take them, and even why they should take them. This report clarifies the purposes of AR measurement and then shows a process for identifying metrics that fulfill those purposes completely and optimally; it moves AR measurement from art to science. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • Every child in Scotland is entitled to 2 hours of PE per week. At Murrayburn we ensure that this is a reality by employing a full time PE Specialist.

    Physical Education and House Colours

    Our PE lessons use the School House Colours system. All pupils are assigned to a House, with each house having its own colour. This helps the children identify and take pride in their House. Please bear this in mind when buying PE kit for your child.

    The PE/ Gym kit

    In order to fully participate in PE, we ask that each child has PE kit which includes:

    • T-shirt – This must be in the appropriate house colour.
    • Black shorts – Shorts are available from most supermarkets including ASDA and Decathlon sports. Some girls prefer to wear knee length leggings.
    • Black gym shoes – Ensure that you buy only gym rubbers. Training shoes are not suitable for indoor activities such as dance, drama and carpet time.

    If you prefer the School can provide gym kit, Shorts, T-shirt, Gym shoes and Gym bag for a discounted price, through Gilmore Sport. Please contact the School Office for an order form.

    Important Notes

    • Jewellery – For Health & Safety reasons no jewellery is permitted.
    • Labelling – Please ensure that all items of clothing are clearly labelled with your child’s name.
    • Hygiene – PE kit should be left in school and will be returned home for cleaning at the end of each term or holiday break. Parents may request more frequent returns with their class teacher.
    • Gym shoes are required in school every day.
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